Challenge

Fox River is a popular and well-respected brand of American-made socks. They needed a way to strengthen their in-store presence with a flexible, strongly branded floor display. They asked us to design a display that could hold up to 240 pairs of socks. We conceived a single, wood clad, columnar upright, from which adjustable arms with integrated pegs protrude. The Fox River logo is screened on each arm, which can also function on slat wall. The brand is emphatically reinforced with a red painted Fox River logo icon that mounts to the top of the column. An interchangeable header graphic provides flexibility and can be changed seasonally or to highlight a particular family of products. A removable Brochure Holder attaches to the outside of the upright.

Fox River Floorstanding Display

An iconic brand deserves an iconic display. This highly functional and flexible tower makes a strong statement about the brand and gives retailers the ability to display a large quantity of inventory in a relatively small space.