Challenge
GoPro is the world's leading wearable true 1080p HD camera. Their amazingly light, compact, and durable cameras are being used by extreme sports athletes, TV and film producers, and outdoor enthusiasts around the world. They sought to expand their retail presence with a comprehensive display program that would firmly reinforce their market-leading position.
We designed both a Countertop and Floorstanding Display to present their cameras and accessories. The target markets were diverse, so the displays needed to be simple and functional, yet clearly speak to GoPro's quality and cutting edge design. The displays were aimed at auto and motorcycle parts stores, surf and ski shops, outdoor retailers, and consumer electronics and sporting goods chains.
GoPro Countertop
When the initial order of Floorstanding and Countertop displays was placed for distribution, the response was enormous, with GoPro's sales skyrocketing. Some retailers reported sales increasing ten fold following the display's installation.
Challenge
GoPro is the world's leading wearable true 1080p HD camera. Their amazingly light, compact, and durable cameras are being used by extreme sports athletes, TV and film producers, and outdoor enthusiasts around the world. They sought to expand their retail presence with a comprehensive display program that would firmly reinforce their market-leading position.
We designed both a Countertop and Floorstanding Display to present their cameras and accessories. The target markets were diverse, so the displays needed to be simple and functional, yet clearly speak to GoPro's quality and cutting edge design. The displays were aimed at auto and motorcycle parts stores, surf and ski shops, outdoor retailers, and consumer electronics and sporting goods chains.
GoPro Floorstanding
When the initial order of Floorstanding and Countertop displays was placed for distribution, the response was enormous, with GoPro's sales skyrocketing. Some retailers reported sales increasing ten fold following the display's installation.
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