Challenge

Haiku by Sharon Eisenhauer is a small designer and purveyor of "simple, thoughtful, meaningful" products – shoulder bags, iPad sleeves, and accessories. They came to Concept Designs for help establishing their brand at retail. We started with a basic Logo Sign that mirrored their brand and offered both strong branding and placement flexibility. The Logo Sign features a bamboo laminate frame with a screenprinted cardstock insert. A removable slat wall bracket allows the Sign to be hung. A wood dowel can optionally be inserted into the base of the frame to allow the Sign to sit on a table or countertop.

Haiku Framed Logo Sign

The initial run of signs has been distributed to specialty retailers around the US. The simple, clean look echoes the Haiku brand and philosophy, while providing needed visibility for this emerging brand.