Icebug Shoe Shelf and Countertop Display

IceBug, a leading Swedish footwear manufacturer, is known for traction footwear to help navigate the treacherous Scandinavian winters. As they expand into the US market, they asked us to design both a Shoe Shelf and Countertop Display. The unique Shelf is fashioned from powdercoated steel. An acrylic mirror is adhered to an angled tongue in the center of the Shelf, below the sole of the shoe. The mirror reflects and draws attention to IceBug's signature traction sole and emphasizes the brand's key differentiator. The Countertop Display can function either one- or two-sided. It accommodates one or two of the Shelves and adds valuable space for lifestyle imagery and additional feature benefit information.