Challenge

Montrail, a leading manufacturer of high quality outdoor footwear, needed a floor-standing display to merchandise a new line of "flip-flop" sandals. The tower had to display prominent branding and product info for the CTX thermo-moldable foam sole technology. The display had to accommodate up to 48 pairs of sandals in various sizes and colors. Montrail first came to us with a display already in mind. Concept Designs refined and re-engineered their idea to make the display more efficient and cost-effective.

Montrail "Flip-Flop" Tower

The displays were first rolled out for the introduction of the new product to outdoor specialty retailers. The towers met with unexpected success in the stores, so an additional order was placed nearly immediately.