Challenge

Moving Comfort is a respected brand of women's fitness apparel. In an increasingly competitive market, they needed a display system to help customers find their product and to carve out a Moving Comfort-centric area on a retail floor or slat wall. The initial pieces of the system were to be a Wall Sign, a 4 Way Topper, and a branded Faceout Bar that could accept a custom-designed Feature Benefit Card Holder

Moving Comfort Display System

The strongly branded display family provides a highly flexible and visually striking group of retail tools that can be used together or separately in a store. The Wall Signs and 4 Way Topper draw the customer's eye. The Faceout Bar with easily interchanged Feature Benefit information serves as a silent salespeople as the customer identifies the right product for them. The first order of the display family was placed and two re-orders followed shortly after, as Moving Comfort found immediate acceptance of the system from retailers.