Challenge

A simple yet impactful way to establish a presence at retail is a well-designed and executed logo sign. Propet is a respected brand of comfort shoes. They sought to refresh their image with younger designs and a more polished presence. So they asked Concept Designs to create a wall sign that highlighted their new look. We designed a two part sign. The back plate is powdercoated sheet metal with the Propet icon and url screened in white. An acrylic front plate is screened with the Propet word mark. The subtle dimension that the two layers add makes a strong statement.

Propet Wall Sign

The logo sign was distributed to Propet's existing base of specialty retailers, providing an effective way to call attention to the brand without eating into valuable merchandising space on the shoe wall.