Challenge

Salomon is one of the most respected brands in the outdoor and winter sports markets. When they introduced a new line of ski and snowboard helmets, they needed a display system that would capitalize on the Salomon brand and present the new products at retail. One of the basic building blocks of the new system was a wire Helmet Bracket. The simple wire helmet holder holds the helmet securely, while still allowing the customer to easily remove and replace it. The Salomon logo is prominently silk screened on a steel faceplate. An optional plastic clip can be attached to the bottom wire to hold feature benefit or pricing information. The faceplate and back wire section are straight to allow the Bracket to be used with either a helmet alone, or with a pair of goggles.

Salomon Helmet Bracket

Salomon's retail base welcomed the new displays, as they serve to differentiate the brand and provide a flexible means to present these premium products. The clean lines and black & white color scheme set off the strong colors of the helmets. They also offer flexibility for a variety of applications.

Challenge

Salomon is one of the most respected brands in the outdoor and winter sports markets. When they introduced a new line of ski and snowboard helmets, they needed a display system that would capitalize on the Salomon brand and present the new products at retail. Goggles and helmets are key accessories – sold separately or together. As part of the new system, we designed a black powder coated wire and steel bracket. The bracket is arced to accentuate the form of the goggle and to extend the goggles out from the wall. Notches on the sides keep the straps neatly aligned. The Salomon logo is silkscreened on the upper left corner of the face. The Bracket mounts to slat wall, slat grid or to Salomon's new Helmet Cart and Tower.

Salomon Goggle Bracket

Salomon's retail base welcomed the new displays, as they serve to differentiate the brand and provide a flexible means to present these premium products. The clean lines and black & white color scheme set off the strong colors of the goggles. They also offer flexibility for a variety of applications.

Challenge

Salomon is one of the most respected brands in the outdoor and winter sports markets. When they introduced a new line of ski and snowboard helmets, they needed a display system that would capitalize on the Salomon brand and present the new products at retail. They initially requested a Cart that would hold out of box demo helmets and would dispense packaged helmets as well. Concept Designs went a step further, presenting a Tower that would dramatically present the entire line of helmets out of their boxes. Salomon's corporate standards dictated a black and white visual language, while interchangeable action graphics would keep the displays updated from season to season.

Salomon Helmet Tower

Salomon's retail base welcomed the new displays, as they serve to differentiate the brand and provide a flexible means to present these premium products. The clean lines and black & white color scheme set off the strong colors of the helmets, while the large lifestyle graphics keep the displays fresh.

Challenge

Salomon is one of the most respected brands in the outdoor and winter sports markets. When they introduced a new line of ski and snowboard helmets, they needed a display system that would capitalize on the Salomon brand and present the new products at retail. They initially requested a Cart that would hold out of box demo helmets and would dispense packaged helmets as well. Concept Designs went a step further, presenting a Tower that would dramatically present the entire line of helmets out of their boxes. Salomon's corporate standards dictated a black and white visual language, while interchangeable action graphics would keep the displays updated from season to season.

Salomon Helmet Cart

Salomon's retail base welcomed the new displays, as they serve to differentiate the brand and provide a flexible means to present these premium products. The clean lines and black & white color scheme set off the strong colors of the helmets, while the large lifestyle graphics keep the displays fresh.

Salomon Nesting Table

Salomon's apparel line is expanding and their strong footwear presence is growing as well. These steel and cedar Nesting Tables make a powerful brand statement, and provide retailers with a useful tool to display a range of Salomon product. The vertical back panel allows for interchangeable seasonal or promotional graphics.

Salomon Footwear Bench

Salomon is expanding and elevating its presence in running and hiking footwear departments with this steel and cedar Fitting Bench. Salomon's logo is lasered into the wood seat. A custom wire basket mounted underneath can hold socks and a Brannock device.

Salomon Shoe Glorifier

Salomon has added a valuable "silent salesperson" to its display arsenal. This unique bracket holds a shoe upright next to an interchangeable feature benefit card. Both are connected to a spindle that allows the shoe and card to rotate, showing off both the sole and the upper of the shoe. The Glorifier can function on slat wall or Salomon's Platinum Wall.

Salomon Platinum Wall

Salomon's premier dealers have a powerful tool to help them emphasize the brand on a retail footwear wall. The full height Platinum Wall can highlight 12 shoes. Each of the unique Shelves can function in profile or toe-out configurations. Two Shoe Glorifiers present shoes on a rotating bracket which shows off both the shoe's sole and its upper. The full Wall includes a mirrored footer, which also serves as a storage unit for socks, Brannock device, etc. The header features the Salomon logo and graphics that can be changed seasonally. The Half Wall shows nine shoes – eight on shelves, one on a Glorifier.

Salomon Platinum Half Wall

Salomon's premier dealers have a powerful tool to help them emphasize the brand on a retail footwear wall. The full height Platinum Wall can highlight 12 shoes. Each of the unique Shelves can function in profile or toe-out configurations. Two Shoe Glorifiers present shoes on a rotating bracket which shows off both the shoe's sole and its upper. The full Wall includes a mirrored footer, which also serves as a storage unit for socks, Brannock device, etc. The header features the Salomon logo and graphics that can be changed seasonally. The Half Wall shows nine shoes – eight on shelves, one on a Glorifier.

Salomon Risers

Three stained poplar boxes, filled with a variety of "natural" terrains provide a flexible, eye-catching stage for Salomon running and hiking footwear. Each Riser accommodates a shoe or boot, resting on either red rubber mulch, river rock, or landscape moss.