Challenge

Serfas is a rapidly growing supplier of bicycle shoes, apparel, and accessories. As part of their aggressive expansion plans, they required a slat wall shelf to display their shoes and provide information about them. Concept Designs met the challenge with a silver powder coated platform that supports the shoe at an angle. The platform is perforated to add visual interest and to reduce weight for shipping. The Serfas logo is prominently silkscreened on the front face. A plastic c-channel accepts interchangeable feature benefit and pricing information.

Serfas Shoe Shelf

The new Serfas Shoe Shelf was introduced at Interbike, the industry's most prestigious trade show. It was greeted enthusiastically, as it will help define a space on an independent bicycle dealer's shoe wall, draw the customer's eye, and effectively tell Serfas' story of quality and performance.