Challenge
Timbuk2 has come a long way. As a small, boutique brand in San Francisco, they single-handedly created the messenger bag category. As their market presence has grown, they've taken on a more urbane, sophisticated air, while also holding firm to their counter-culture roots.
They asked us to design a logo sign that would bridge these two sides of their brand identity. A white sintra backer provides the pallet. The now-familiar yellow Timbuk2 swirl icon is also made from sintra and is adhered to a clear powdercoated steel belt that wraps around the left side of the sign. The Timbuk2 wordmark is cut letter by letter from black sintra and is applied to the back plate. "San Francisco" is screened beneath.
Timbuk2 Header Sign
As Timbuk2 has evolved from a niche brand to a true lifestyle brand, they needed a brand statement that could work equally well in a local bike shop or high end luggage store. This sign is equally at home in either environment and has gained universal acceptance from Timbuk2's growing retail base.
Challenge
Timbuk2 was growing fast. Their early display needs included a way to display and dispense "Bag in a Box". This promotional idea included a Gift Card enclosed in a cardboard box, which could be redeemed on the Timbuk2 web site. The steel display featured interchangeable graphics and a lockable bracket to keep the sample box secure. The display could sit on a countertop or be mounted to slatwall.
Timbuk2 Bag-In-A-Box Display
The displays were rolled out throughout a period of tremendous growth for Timbuk2. Retailers have been pleased with the results. New York's Paragon reported a 150% rise in sales in the first month after the displays hit their floor. All of the displays have been re-ordered as part of Timbuk2's continuing expansion.
Challenge
The centerpiece of Timbuk2's early retailer resurgence was a tower that could display and dispense product, incorporating other pieces of a system that included Shelves, "Hitches", Waterfalls, and Faceout Bars.. The tower needed a small footprint, had to be sturdy, needed strong branding, and needed to be easily configured alone or repeated in multiples.
Timbuk2 Bag Tower
The displays were rolled out throughout a period of tremendous growth for Timbuk2. Retailers were delighted with the results. New York's Paragon reported a 150% rise in sales in the first month after the displays hit their floor.
